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Madden Bowl brings live music to Super Bowl LX week in San Francisco
Table of Content
EA SPORTS has set the stage for its Super Bowl LX festivities, unveiling the Madden Bowl music lineup and event details for the Bay Area. The show lands at Chase Center in San Francisco on Friday, February 6, bringing together fans, football and live performances. The roster features Luke Combs, Teddy Swims, Stephen Wilson Jr., Gavin Adcock and Bay Area native LaRussell. The event is organized in partnership with Visa and anchors what EA SPORTS calls its largest Super Bowl presence to date.
Who’s performing and where it’s happening
The Madden Bowl lineup spans country, soul and hip-hop, with a local nod to the Bay:
- Luke Combs
- Teddy Swims
- Stephen Wilson Jr.
- Gavin Adcock
- LaRussell (Bay Area)
The concert takes place at Chase Center, San Francisco – the same arena that hosts major sports and touring events during the year.
How to watch: blue carpet, hosts and live moments
EA SPORTS will start coverage at 19:00 PT across its social channels, focusing on arrivals, interviews and behind-the-scenes moments from the Madden Bowl blue carpet. The blue-carpet hosting duo is Jameis Winston and Kay Adams. Meanwhile, Twitch streamer Sketch will go live from the red carpet, where athletes will jump into a single-play Madden NFL 26 showdown. The I AM ATHLETE podcast will also be on site with additional perspective from its crew.
Event at a glance
Key details compiled for quick reference are summarized below.
Madden Bowl – Snapshot
| Date | Friday, February 6 (Super Bowl LX week) |
| Venue | Chase Center, San Francisco |
| Coverage start | 19:00 PT on EA SPORTS social channels |
| Blue carpet hosts | Jameis Winston, Kay Adams |
| Additional content | Twitch stream by Sketch; I AM ATHLETE on site |
| Artists | Luke Combs, Teddy Swims, Stephen Wilson Jr., Gavin Adcock, LaRussell |
| Partner | Visa (presenting partner) |
Artist and EA SPORTS commentary
Performers highlighted the crossover between football culture and live music, with personal ties to the stage and city.
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“Panthers football has been part of my life since I was a kid, so I’ve always played Madden — and I still do, even on tour,” said Luke Combs. “When EA SPORTS invited me to play Madden Bowl at the biggest football event in the world — the Super Bowl — it was an easy yes. I can’t wait, and I’m still hoping my Panthers are there, too.”
“The Bay Area is my home, and performing at Madden Bowl while the Super Bowl is right here means everything to me,” said LaRussell. “This city runs on innovation, grit and soul — the same things that help football and music connect with people worldwide.”
“With Super Bowl LX happening right next to our global headquarters, this year really feels like a home game,” said John Reseburg, Vice President of Marketing, Partnership and Communications at EA SPORTS. “This will be our biggest presence yet, and Madden Bowl sits at the center — a celebration of the fans, athletes, creators and music shaping football culture.”
Beyond the concert: EA SPORTS’ Super Bowl LX footprint
EA SPORTS outlines a wider schedule across the week. The company plans an official media welcome party, the annual Madden NFL Super Bowl prediction, and live esports featuring top Madden NFL 26 players. Additional creator- and athlete-led content is slated for Super Bowl LX Opening Night, NFL Honors and the NFL media center. According to the publisher, these touchpoints are designed to bring fans closer to Super Bowl week’s key moments.
Final takeaway – What this means for players
The Madden Bowl adds a music-first centerpiece to Super Bowl LX week, while EA SPORTS layers in live esports, a game simulation and on-site coverage to bridge the gap between the Madden community and the NFL spotlight. For players, it’s a concentrated look at how the series blends football culture, gameplay moments and live entertainment during the league’s biggest week.
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