What to expect from Nintendo at San Francisco’s Winter Walk

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Nintendo is joining the seasonal programming in downtown San Francisco as Holidays in Union Square returns this month. The initiative – presented by the Union Square Alliance with local partners – includes the annual Winter Walk, which converts part of Stockton Street into a pedestrian promenade. Nintendo’s presence is confirmed for a limited window: December 13-24. The booth will be positioned on Stockton Street between Post and O’Farrell, with scheduled opening hours throughout the week.

When and where it’s happening

The Winter Walk runs for multiple weeks, with Nintendo’s booth active for a 12-day stretch. The activation is set in the heart of Union Square and aligns with the broader pedestrian-focused setup on Stockton Street. The event is highlighted within the city’s holiday calendar and is presented in partnership with JP Morgan Chase.

Operating hours by day

The schedule below outlines public hours during Nintendo’s December 13-24 window. Plan around weekday and weekend variations to avoid crowds and catch time-specific activities.

What Nintendo is bringing

Nintendo outlines several booth activities designed around photo-friendly moments and light engagement, without tying them to purchases or hardware demos. Expect the following:

• Weekend character appearances on Saturdays and Sundays – Nintendo notes details will be shared closer to the dates.
• Photo opportunities at the booth.
• On-site check-in worth 100 My Nintendo Platinum Points – a Nintendo Account is required; terms apply.

Read also our article: Xbox Free Play Days weekend lineup lands Dec 4-7 with six picks

Nearby attraction to note

Beyond the street activation, visitors can find a life-size Mario ornament displayed in The Westin St. Francis lobby, adding another holiday photo spot a short walk from the Winter Walk corridor.

Why it matters – a street-level win for local players

For Bay Area players, this is a compact, walk-up Nintendo presence in a heavily trafficked holiday zone – easy to drop by, grab a few photos, and catch weekend character appearances. With clearly defined hours and a central location, it’s a straightforward way to plug into San Francisco’s seasonal scene without a full-day commitment.