My Mario arrives in the U.S. on Feb. 19 – what Nintendo is rolling out

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My Mario arrives in the U.S. on Feb. 19 – what Nintendo is rolling out
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Nintendo is bringing My Mario to the United States after its earlier debut in Japan. The kid-focused line – built around Mario and friends – will start in two official stores before widening its reach through the year. A key digital component is the free Hello, Mario! app, which launches the same day. Nintendo is also supporting the rollout with a stop-motion series that is already available to watch.

Release plan and first locations

Mom and child play with colorful My Mario blocks, exploring creativity and fun with iconic characters in a cozy setting.
Mom and child play with colorful My Mario blocks, exploring creativity and fun with iconic characters in a cozy setting.

The My Mario collection will make its U.S. debut on Feb. 19 at Nintendo New York and Nintendo San Francisco. Nintendo states that items from the line will begin arriving at select retailers nationwide in the spring and will continue to expand across the year.

Hello, Mario! app – platforms and what to expect

Mom and child enjoying Nintendo
Mom and child enjoying Nintendo

Nintendo will release the Hello, Mario! app on Feb. 19 as a free download for smart devices via the Apple App Store and Google Play, and for Nintendo Switch via Nintendo eShop (also playable on Nintendo Switch 2). The app is designed to let children, parents and caregivers interact with Mario in simple, playful ways – positioning it as a gentle on-ramp to the Mushroom Kingdom for younger players.

Stop‑motion series available now

Mom and child enjoying playtime with My Mario wooden block sets, inspiring creativity and bonding in a cozy living room.
Mom and child enjoying playtime with My Mario wooden block sets, inspiring creativity and bonding in a cozy living room.

Nintendo has also produced a My Mario stop‑motion animation series titled “It’s Me, Mario!”, which is available now on the official Play Nintendo YouTube channel. Playlist link: https://www.youtube.com/playlist?list=PLngvvr1C2bLGRo0H8Lwl33utYqofaMDT3

Key facts at a glance

A mother and child enjoy the My Mario app together, showcasing fun interactive experiences inspired by Super Mario charact...
A mother and child enjoy the My Mario app together, showcasing fun interactive experiences inspired by Super Mario charact…
  • U.S. launch date: Feb. 19
  • Initial locations: Nintendo New York; Nintendo San Francisco
  • App availability: Apple App Store, Google Play, Nintendo eShop on Feb. 19
  • Supported systems: Smart devices, Nintendo Switch, Nintendo Switch 2
  • Video content: “It’s Me, Mario!” stop‑motion series live now (playlist link above)

Why it matters – a kid‑first gateway to Mario

Mother and child play with My Mario™ building blocks, fostering creative fun with iconic characters in a cozy living room ...
Mother and child play with My Mario™ building blocks, fostering creative fun with iconic characters in a cozy living room …

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For families, this rollout pairs a physical launch with a free, day‑one app and ready‑to‑watch video series, making it easy to try My Mario without barriers. If you’re introducing a young player to Nintendo’s world, Feb. 19 is the date to circle.

A mother and daughter enjoy the My Mario series on a tablet, exploring fun games and experiences together at home.
A mother and daughter enjoy the My Mario series on a tablet, exploring fun games and experiences together at home.
Child and parent enjoy playtime with My Mario wooden block set, featuring iconic Super Mario characters and elements.
Child and parent enjoy playtime with My Mario wooden block set, featuring iconic Super Mario characters and elements.
A mother and daughter enjoy the My Mario app on a tablet, showcasing interactive play inspired by Mario characters.
A mother and daughter enjoy the My Mario app on a tablet, showcasing interactive play inspired by Mario characters.

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Daniel Togman

Editor-in-Chief & Gaming Analyst

Pro editor and gamer to the core. Runs By-Gamers.com — a gaming site for reviews, news, and the latest in the gaming universe. Known for raw, straight-up reviews and spotting what makes (or breaks) a game. Solid experience in editing, content creation, and keeping readers engaged with the real stuff. Always in tune with trends, mechanics, and dev insights.

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