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New PS5 campaign spotlights unexpected in-game moments worldwide
Table of Content
Sony Interactive Entertainment is marking the PS5’s approaching five-year milestone with a fresh global push focused on player reactions. The new initiative – “It Happens on PS5” – centers on the awe, surprise and left‑field moments users encounter while playing. The campaign launches today with three distinct short films and expands beyond screens with physical installations. From November to December, themed setups will appear in select cities worldwide.
Three short films anchor the rollout
The campaign debuts three standalone spots that mirror the unexpected beats players talk about most. Each piece highlights a different flavor of surprise – from daredevil feats to bizarre twists – without tying to a specific title.
- The Greatest Stunt Jump Ever – Watch:
- The Unexpected Catch – Watch:
- Everyday Problems in Extraordinary Vehicles – Watch:
All three shorts are framed around unpredictable, memorable gameplay moments – the kind of scenes that spark clips and conversations across the PS5 community.
Read also our article: PlayStation Share of the Week turns eerie, ‘Costumes’ up next
Real‑world activations: where and when
Beyond the ad spots, Sony is staging physical touchpoints inspired by the same themes. These installations are scheduled from November to December and will vary by region.
- Australia, Spain, Germany – UFO‑themed landings aligned with the campaign’s unexpected motif.
- Mexico, Italy, United Kingdom – Appearances of mysterious creatures to echo the surreal moments featured in the films.
The locations are designed to bring the on‑screen surprises into public spaces, extending the campaign’s core idea beyond traditional media.
Why this matters for players
Final Takeaway – A spotlight on the unplanned: The “It Happens on PS5” campaign underscores how standout gaming moments often come from the unexpected. For players, it’s a reminder that PS5 experiences continue to evolve – on screen and, for a limited time, in real‑world pop‑ups across multiple countries.
More details are available on the official SIE blog.
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